Yesterday, we sent out a Facebook message to our sphere of influence (past clients, old and current friends, other realtors) about a new Bizintros Member. Our contact on Biz, had a simple, yet informative profile that gave the reader/potential clients the option to contact her directly or visit her additional sites for more information.

Just from one facebook message (I have 165 Facebook Contacts), she received 37 url clicks. What was the cost of me sending out my update to my sphere of influence? Absolutely nothing. I did it for free and as an experiment.

It got me thinking though about how well does your landing page(s) convert? Does it give too much information that the client doesn’t need you? Does it encourage the potential client to sign up, buy, revisit or call?

We are going to give you a brief overview on how to optimize and test your landing pages based on our experiences.

We are also going to change the design, text and outlook of some of our landing pages to live what we teach and help you decide what you can do to get over the converting hurdler.

Quick definition of landing page. It’s quite simple actually. It’s where your potential customer goes after you spent some time or money to get them to there. For some people or businesses, your landing page is your home page. For others it is one page designed and dedicated to give away a free ebook, or an offer to sign up for a newletter, or some other promotion to get future clients and customer’s contact information.

Why is collecting contact information so important? As we have stated in a previous blog entry, people don’t buy on the first visit. If you are a start up, the customer needs to see your brand more than once, sometimes 4 times before they make a decision to purchase. So, collecting contact information allows you to market to the consumer; it allows you to build trust over time; it allows you to get more personal in a low trust world.

Rule number one on how to create a better landing page: offer something for free to collect contact information ex: ebook, newsletter, informational material, other promotional products to get customers to share.

Rule number two: Your landing page has to be appeal to how people receive information: It has to be contextually appealing; it may be audiotary and visually appealing at the same time.

Rule three: you need a follow up system to stay contected with your potential customers. Once you have this contact information, verify it and set up a marketing campaign that will place your brand, product or service in front of the consumers periodically and consistently before they buy so that they buy with you.

Rule Four: Don’t waste your good clicks. When someone lands on your page, track the results. Change one or two varaibles at a time to attribute which change leads to the best results.

Sometimes the HIPPO (Highest Paid Person in Charge of Your Biz) might suggest a simple change that does not lead to big results. It is often too hard to change one thing only and one thing at a time. Thus, agree to change several variables at a time and give ample amount of time to test and track results.

That’s it for now. Stay Tuned for our changes and post your results.